Porters Five Force Style Essay

Michael Porter's

Five Pushes Model

Michael jordan Porter …

" An industry's earnings potential is largely determined by the intensity of competitive rivalry within that industry. ”

Porter's Five Forces

Stock portfolio Analysis …

… Approach at the time (1970s) was dedicated to two sizes of the profile grids … … Market Attractiveness … Competitive Position

Where was Michael Porter coming from?

School of Economics …

… at Harvard …

Structural reasons why …

… a lot of industries had been profitable * Firm focus * Proven cost advantages * Merchandise differentiation 5. Economies of scale

Structural reasons …

… all represented barriers to entrance in certain companies, thus enabling those sectors to be more profitable than others.

Porters Five Causes …

* Threat of Entry 2. Bargaining Benefits of Suppliers 5. Bargaining Power of Buyers 5. Development of Replacement Products or Services 2. Rivalry amongst Competitors

Limitations to Entry …

… large capital requirements or the need to gain economies of scale quickly. … solid customer devotion or solid brand preferences. … not enough adequate division channels or perhaps access to recycleables. materials

Power of Suppliers …

… large when

2. A small number of prominent, highly targeted suppliers is out there. * Few good alternative raw materials or perhaps suppliers can be obtained. * The price tag on switching recycleables or suppliers is large.

Power of Customers …

… high when

* Consumers are centered, large or perhaps concentrated purchase in amount. * The products being purchased are common or undifferentiated making it simple to switch to additional suppliers. 2. Customers' buys represent a major portion of the sellers' total revenue.

Alternative products …

… competitive strength excessive when

* The comparable price of substitute goods declines. * Consumers' switching costs fall. decline 2. Competitors intend to increase marketplace penetration or perhaps production capacity. capacity

Rivalry among competitors

… strength...



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