Marketing Reserch Essay

MARKETING PLAN- MAGGI

* PROFESSIONAL SUMMARY- Nestlé India can be described as subsidiary of Nestlé S i9000. A. of Switzerland. With six industrial facilities and a largenumber of co-packers, Nestlé India can be described as vibrant Organization that provides buyers in Indiawith products of global standards and it is committed to long-term sustainable expansion andshareholder pleasure. The company is famous for its brands in the Milk Products & Diet, Prepared Meals & Cooking food Aids, and Chocolates & Confectionery sectors. Nestlé potential clients the value revenue of noodles in India with a business of seventy nine. 3%. A testament to Nestlés domination from the sales of plain noodles is the fact that for its quick noodles company Maggi, among all its global offices, India accounts for the best level of quantity sales for the company. This kind of marketing strategy analyses the current marketing mixture of Maggi Noodles, studies the popularity of both the new overall health variants Veg Atta and Dal Atta Noodles besides making suggestions with regards to introducing a fresh brand " Cup Um Maggi” in the cup noodles segment. Numerous tools like surveys and secondary sources of information had been utilized for the purpose of this research. Table of Contents

1 ) SITUATION EVALUATION

Market Brief summary

Target Market

Demographics

Market Requires

Market Development

TOP RAMEN

ITC SUNFEAST PASTA

Current MAGGI NOODLES BRAND.

IDENTITY/KAPFERER'S PRISM

2 . PRODUCT OFFERING

PRODUCT SYNDICATION

KEYS TO SUCCESS

ESSENTIAL ISSUES AND CHALLENGES

3. ONLINE STRATEGY

MARKETING OBJECTIVES

INDUSTRY SEGMENTATION

TARGET SECTORS FOR MAGGI NOODLES

MAGGI a couple of MINUTE NOODLES

MAGGI CUP Um NOODLES

POSITIONING OF MAGGI

MAGGI 2 MINUTE NOODLES

GLASS O MAGGI

MARKETING COMBINE

CONSUMER ANSWER

IMPROVING THE DAL ATTA VARIANT

COOL PRODUCT: THE CUP-O-MAGGI

PACKAGING CLIENT COST

CONVENIENCE

COMMUNICATION

5. MARKETING STUDY

5. FINANCIAL RECORDS

BREAKEVEN ANALYSIS OF YOUR 100 SOUCI CAPACITY PLANT OF GLASS O MAGGI NOODLES BREAK-EVEN ANALYSIS

LAST TOTAL PRICE ANALYSIS

ANALYTICAL BREAK-EVEN...



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