Marketing Plan on Smsung Galaxy-S Essay

Assignment upon: Principles of promoting

Course Code: (EIB-507)

Subject: Marketing Policy for SAMSUNG Smart phone " GALAXY-S”.

Prepared for: Md. Kamal Uddin Ph level. D (Osaka University)

Connect Professor,

Dept. of Intercontinental Business,

College or university of Dhaka

Prepared by: Maryland. Asif Jamal

ID: 80903059

Date of submission: 05/08/2010

Executive Overview

SAMSUNG is definitely preparing to release a new multi-media Smartphone- SAMSUNG KOREA GALAXY-S in a maturing industry. Despite the Smartphone leaders i-Phone, HTC, O-2, NOKIA yet others " GALAXY-S” can remain competitive because this merchandise offers a distinctive combination of features at a value-added selling price. SAMSUNG is targeting specific segments in the consumer as well as the business market segments, taking advantage of chances indicated by simply higher demand for easy to use Cell phones with expanded communications, entertainment, softwares and storage service.

The primary promoting objective is to achieve initial year BD market share of 5 percent humor unit product sales of 5000. The primary financial objectives in order to achieve initially year revenue revenue of BDT. 235 million. Retain first year losses to less than BDT. 40 , 000, 000 and break even early in the second season.

Market Explanation:

SAMSUNG GALAXY-S's market includes consumer and business users who opt to use a solitary device for communication, Social media, Information storage area and exchange and entertainment on the go. Specific segments staying targeted throughout the first 12 months includes experts, corporations, college students, entrepreneurs and medical users.

Purchases can make between versions based on several different operating systems, including systems from i-Phone, Palm, Microsoft and Symbian additionally Linux variants. GALAXY-S licenses G-2 structured systems because it less prone to attack by hackers and viruses. Using a mass storage space becoming popular in the Smartphone market " GALAXY- S” is equipped with ultrafast 32 gigabyte interior hard drive and expandable about 96 GIGABITE for information and entertainment...



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