Define, After that Compare and Contrast, the Concepts of Individualization and Interactivity. Essay

Define, then compare and contrast, the concepts of individualization and interactivity. Individualization refers to the idea that the user has control over their particular internet experience. The internet is known as a free and open environment in which the user has entry to a relatively infinite amount of information and entertainment. As the internet is indeed vastly significant, the user has the capacity to see what he or she wants to see. Contrary to television or radio, internet surfers can choose points to look at then when to look at that, creating a exceptional experience. We call this excellent experience individualization. Interactivity, alternatively, permits brands and goods to become even more involved with the web user. Brands can place advertisements and also other visuals in pages that their desired user is likely to view. The two of these featues frequently work together to help optimize the relationship between the user and your brand.

So why, in your judgment, is Internet a good moderate for supplying sales offers to customers? The internet is an excellent medium pertaining to offering sales promotions to consumers as a result of individualtion and interactivity plus the connections that they produce. Since users select which parts of the internet they want to see, promoters can associate preferances in web pages with shopping preferances. For example , when a user chooses to visit Kelley Blue Book's website, we could likely infer that that user is interested in purchasing or offering a vehicle. For the reason that user want to visit this website and likely has an interest in investing in a vehicle, plenty of automobile brands choose to place ads about this website.



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