Dandruff and Shampoo Article

Shampoo or conditioner Industry

twenty. 11. 02 Category: FMCG Product: Shampoo

This Demonstration Covers

• • • • • • • • • • • • • What is FMCG? Characteristics of FMCG items Hair Care Category in India Types of Shampoos Hair-care Facts Market Size Consciousness Shampoo use details Penetration details Development in this industry Evolution of shampoo as being a product The best brands Ad Spends, and brands online

What is FMCG?

FMCG identifies consumer nondurable goods required for daily or perhaps frequent employ. Typically, someone buys these kinds of goods at least once a month.

FMCG Products

• • • • • • • • • • Detergents Toilet soaps Toothpaste Shampoos Creams Powders Food products Sweets Beverages Smoking cigarettes

Typical Characteristics of FMCG products

• Individual items are of small worth. But , all FMCG products put together account for a significant portion of the consumer's spending budget • The buyer keeps limited inventory of these products and likes to purchase these people frequently, as and when required • Many of these items are perishable • The consumer spends short amount of time on the obtain decision. Seldom does they look for technological specifications ( in contrast to professional goods ) • Company loyalties or perhaps recommendations of reliable retailer / supplier drive order decision • Trial of any new product my spouse and i. e brand switching is often induced by simply heavy advertisement, recommendations with the retailer or neighbors / friends.

Common Characteristics of FMCG products…contd.

• These items cater to requirements, comforts and luxuries • They fulfill the demands in the entire combination section of inhabitants • Cost and profits elasticity of demand varies across companies consumers

Hair-care Category in India

• There are a few main products

• Curly hair Oil • Shampoo / Conditioners • Styling items • Herbal Remedies • Frizzy hair Dyes / colors

Shampoos

Did you know, that the word Shampoo is derived from the Hindi expression " Champi”. Remember Ashton Walker's well-known song - Meri Jaan, Meri Jaan, Sunday Ke Sunday, Teil Maalish Champi Teil Maalish. The United kingdom loved the massage a lot, they started calling Champi as Shampoo or conditioner

TG pertaining to Shampoos

• Hair Shampoos and Air con are directed at

• Higher middle class • At this point, also central class and house wives or girlfriends • Upper class rural customers • Young adults - they are the major portion

Types of Shampoos

• Shampoo market is segmented about benefit platforms

• Aesthetic ( glow, health, strength ) • Anti -- Dandruff • Herbal

Hair Care Facts

• The consistency of shampoo usage is incredibly low. The majority of consumers work with shampoo only once or 2 times in a week. In many cases, the products are used on special occasions such as weddings, get-togethers etc • Some clients use hair shampoo only to treat a specific issue such as dandruff or when they need to state their hair • Use of AC is not really common. It really is restricted to the super high quality segment or perhaps those who are extremely involved with their hair care • Some buyers use normal conditioning brokers such as henna • Regarding 50% of consumers use common toilet soaps to wash their hair • About 15 % of consumers use toilet cleansers as well as shampoo or conditioner for washing their hair

Hair-care Facts…contd.

• Brand loyalties in shampoo are not quite strong. Consumers regularly look for a change, particularly in fragrance • Consumers characteristic lathering for the act for cleaning • Significant expectations in the product are improvement in texture and manageability, giving softness and bounce to hair, treating and avoiding damage to the hair • An Indian demands more shampoo or conditioner for a correct wash ( average 6 ml ) compared to four ml necessary in American countries as most Indian women have extended hair • Most consumers do not employ shampoo daily • Regular users would require smaller quantity of shampoo every bath. Hair tend to accumulate more dust particles due to heavy environment and oiling behaviors • Southern market is mainly a sachet market, accounting for 70 % of ravage volumes

Hair-care Facts…contd.

• In Contrast, shampoo or conditioner...



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